Lum from Urusei Yatsura in Regain TVCM

Lum from Urusei Yatsura in Regain TVCM

Lum Invader (ラム・インベーダー Ramu Inbēdā?) is a fictional character and the female protagonist from Rumiko Takahashi's manga and anime series Urusei Yatsura.

Lum Invader - Wikipedia

An alien race known as the Oni arrive on Earth to invade the planet. Instead of taking over the planet by force, the Oni give humans a chance to fight for the rights to the planet by taking part in a competition. The competition is a variant of the game of tag (literally "the game of the Oni" in Japanese), in which the human player must touch the horns on the head of the Oni player within one week. The computer selected human player is Ataru Moroboshi, a lecherous, unlucky and stupid high school student from the Japanese city of Tomobiki, and the Oni player is Princess Lum, daughter of the leader of the Invasion force.

Urusei Yatsura - Wikipedia